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Ralph is a monthly Australian magazine published by ACP Publishing, a division of Publishing and Broadcasting Limited. It was first published in August 1997. Ralph is known as a men's mag, in the vein of other publications such as Maxim and Loaded. Similar to its rivals FHM and Zoo Weekly, it publishes photos of scantily-clad models and female celebrities, without revealing their genitals or breasts. This allows for the magazine to be sold in the lifestyle sections of newsagencies, and in other retailers such as department stores and supermarkets. Ralph features photo shoots of Australian celebrities as well as international stars. Often th